First of all, be warned that to watch the ad I’m about to talk about above, you have to watch another :15 second ad that sucks just as hard.  Watch at your own risk of boredom.

Above is the most recent marketing campaign from Yahoo! in hopes of wedging itself back into the limelight as an online powerhouse of search and info conglomerate.  They spent $85 million on this campaign.  And guess what?  It fails. Big time.  And here’s why (in no particular order):

• It’s too damn long and monotonous.  I got bored real damn quick.  I lost interest even quicker.  FAIL.
• It doesn’t help your cause of trying to tear down the competition when you utilize their friendly shaped app icons as the main content of the spot.  I now want to go surf the iTunes App library and buy the hell out of some hot lil apps that shoot lasers at Yahoo!’s facehole.  FAIL.
• Your whole argument about “google” being just a simple, basic, pointless search engine homepage with no data aggregation is ridiculous.  There’s this little innovation at google.com called “iGoogle” that does everything Yahoo! does, but better because it’s an OPTIONAL service that isn’t shoved down your throat the second you land on their homepage (though you can change these settings if you like).  FAIL.
• The commercial talks about how Yahoo! organizes all this information based on your personal online behavior, habits, and trends in an organized and structured manner yet the commercial ends with all these silly app icons jumbled in the most convoluted central pile of crazy, only to reveal a creepy fucking face of some chick that probably sold her soul to some stock photography studio in the 90s for a quick buck.  FAAAAIL.
• It looks like something some High School After Effects and Cinema4D student threw together in class in hopes of getting some design credit. $85 million could have at least gotten you a little lens flair for God’s sake.  FAAAAAIL.
• Something else I’m too lazy to care about.  FAAAAAAIL.

Now, what are YOUR opinons on this whole damn mess?  Do you like the fact Google.com is just an empty search bar or do you think Yahoo! has it right and the over exposure of information in a homepage is beneficial?  Discuss.